Are you passionate about solving business issues with new technology? Ready to put your well-rounded (marketing skills to use?) We at Virtusa would like to meet you! Job Description: Must have Banking/Financial Services in the consulting space. Fintech experience will be a huge plus. Marketing Strategy Market planning & segmentation. Conduct research to understand the market trends, customer buying behavior and partner ecosystem. Analysis of markets and accounts for better targeting. Competitive Mapping and identifying white spots for business growth. Content & Thought Leadership Develop sales enablement assets including flyers, brochures, solution factsheets and case studies. Work with the business and practice teams to author blogs, white papers and articles that can be pitched to the media or hosted on the Virtusa website. Develop visual assets (videos and infographics) that help drive significant brand visibility. Demand Generation Execution of integrated Marketing & Communications plans that encompass Digital Marketing; Email; Direct Mail, Sponsorship of Conferences, Organizing Roundtables and Events; Executing Webinars; Tele-Calling; Roadshows, Award Programs and Industry Associations amongst other tactics. Digital Marketing Responsible for website content. Ensuring highest page rankings through SEO via focused on-page and off-page tactics. Executing Search Engine Marketing (SEM) Campaigns. Hosting webinars with clients, analysts or partners to further develop the business pipeline. Leveraging new age digital tools and platforms to generate the right visibility and engagement with clients and prospects. Marketing Return on Investment Develop and track marketing budgets. Measure success of various marketing campaigns. Qualification Graduation Engineering, Science or Commerce Post-Graduation MBA (Marketing) Other Skills Proven record of understanding complex concepts and synthesizing them into compelling messages. Strong communication & interpersonal skills. Proven ability to manage multiple programs with competing deadlines. Ability to drive people and projects to meet deliverables within budget and on time. Talent for working with cross functional teams across hierarchies and regions. The ability to manage external vendors / agencies. Deep and wide understanding of the fintech space. Experience with Salesforce.com would be a good value add. Must be willing to travel and work across different time zones. If interested, please share a copy of your resume to Rajani Kurukkal - ...@virtusa.com
Associated topics: business, business analysis, business systems, consult, crm, information technology consultant, market, marketing, sap, senior consultant
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.